"Below-the-line advertising" 指的是在广告行业中，那些不在电视、广播、互联网等主要媒体上投放的广告。这些广告通常包括传单、海报、户外广告牌等传统形式的广告，它们通常在预算上相对较低，主要面向特定的目标市场。
以下是一篇关于 below-the-line advertising 的英文范文：
Below-the-line advertising is an essential component of any marketing strategy, as it helps businesses reach their target audience through various traditional methods. From posters displayed on walls to flyers handed out door-to-door, below-the-line advertising is a cost-effective way of getting your brand message across to a targeted audience.
One of the most common types of below-the-line advertising is print advertising. This includes newspapers, magazines, and flyers, which are distributed through various channels to reach a wide range of potential customers. Another popular form of below-the-line advertising is outdoor advertising, which includes billboards, bus stops, and street furniture. This type of advertising is effective in catching the attention of passersby and conveying a clear message about your brand.
Another type of below-the-line advertising is radio and television advertising. Although these media are expensive, they are effective in reaching a broad audience and conveying a strong brand message. In addition, video advertisements can be used to showcase products and services in a captivating way, which can help increase brand awareness and sales.
Overall, below-the-line advertising is an essential component of any marketing strategy, as it helps businesses connect with their target audience through traditional methods that are cost-effective and targeted. By using various types of below-the-line advertising, businesses can increase brand awareness, sales, and customer loyalty.
below-the-line advertising的意思是“线下广告”，也被称为“非关键广告”或“辅助广告”。这种类型的广告通常指的是在电影、电视节目或电子游戏中插入的广告，或者在电影院、户外广告牌、杂志等传统媒体上发布的广告。这些广告通常不会出现在电影或节目的预告片、海报或预告版上，也不会占据显著的位置或颜色。它们通常是为了吸引观众的注意力，提高品牌知名度，或者为品牌提供一种与观众互动的方式。
在英文范文里，below-the-line advertising通常用于讨论如何有效地利用这些广告来提高品牌知名度和销售量。一些公司可能会选择在电影或电视节目播出期间进行赞助，或者通过社交媒体和数字广告来宣传他们的产品或服务。此外，一些公司可能会利用这些广告来与目标受众建立更紧密的联系，提高品牌忠诚度，或者为新产品或服务进行市场测试。
总之，below-the-line advertising是一种重要的营销策略，可以帮助品牌在竞争激烈的市场中脱颖而出，提高品牌知名度和销售量。
“below-the-line advertising”是指线下广告，是与线上广告（即在线宣传）相对应的概念。