anchoring effect的基础释义是:锚定效应。
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英语范文:
锚定效应在我们的日常生活中非常普遍。例如,当我们走进一家商店时,我们可能会被高价商品吸引,并认为其他商品也相当昂贵。这是因为我们的思维被一个高价商品锚定,导致我们对其余商品的价值做出了不切实际的判断。
为了克服锚定效应,我们需要学会抵制这种思维定势,并尝试从不同的角度看待事物。此外,我们还可以尝试比较类似商品的价格,以获得更客观的判断。
在商业环境中,商家可以利用锚定效应来提高销售额。例如,他们可以在产品价格上设置一个较高的起始价,以吸引顾客的注意力。然而,这种策略可能会对那些对价格敏感的消费者产生负面影响。因此,商家应该谨慎使用这种策略,并确保其价格策略对所有消费者都公平。
总的来说,锚定效应是一种重要的心理学概念,它提醒我们注意思维定势和偏见可能对我们的决策产生的影响。通过了解并克服锚定效应,我们可以做出更明智的决策,并在日常生活中更加理性。
注:以上范文为翻译和基础释义,英语作文音标需根据范文内容自行编写,如有需要,请提供更详细的信息。
Anchoring Effect
Anchoring effect是指人们在做出决策时,受到一个已知的参考点影响的现象。这个参考点可能是个物品、数字或者观点,它会影响我们的判断和决策。
比如说,如果你让人们在一组描述中选出最真实或最不真实的一个,他们往往会选择那个落在中间的描述。这是因为人们通常把中间描述视为一个相对中立的参考点,但其实它是最不真实的。这种现象就是锚定效应的一个例子。
在商业和生活中,我们经常可以观察到锚定效应的影响。比如在购物时,商家可能会用一些优惠或折扣来吸引顾客购买高价商品。这是因为顾客会受到这个优惠或折扣的锚定作用,认为高价商品本身也有价值,从而增加了购买的可能性。
为了减少锚定效应的影响,我们需要保持客观和理性,不被已知的参考点所左右。我们需要认识到锚定作用的存在,并尝试忽略它,以做出更明智的决策。
总的来说,锚定效应是一种常见的心理现象,它会影响我们的判断和决策。我们需要保持警惕,并学会如何应对它,以做出更明智的决策。
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Anchoring effect
The anchoring effect refers to the phenomenon where individuals' decisions are influenced by a preliminary or initial piece of information or a benchmark. This effect occurs when a person is presented with two options and then given additional information that reinforces their initial choice.
For example, imagine you are trying to decide between two restaurants for dinner. You have chosen between them based on a brief review and a few photos on the menu. Then, you learn that the restaurant you selected has received excellent reviews from other customers. This information may make you feel more confident in your initial choice, even if it was not necessarily the best option.
In the workplace, the anchoring effect can lead to biased decision-making and missed opportunities. Employees may be influenced by their past experiences or company culture, which can lead to biased assessments of new ideas or projects. Similarly, executives may be influenced by their past successes or failures, which can affect their decision-making process and ultimately impact company performance.
To avoid the anchoring effect, it is important to remain objective and avoid relying too much on initial information. It is also essential to consider all options and perspectives before making a decision. Additionally, organizations should encourage a culture of continuous learning and innovation, where employees are encouraged to challenge existing paradigms and approach problems from different perspectives.
In conclusion, the anchoring effect is a common phenomenon that can affect our decision-making processes. By remaining objective and considering all options, we can avoid being influenced by this effect and make better decisions.

